Create a video of your doctor explaining how the virus has impacted your office, your staff, and the community. This can be as simple as taking a video on your phone. No matter how you do it, this is a way you can communicate with your patients and reassure them through this difficult time.
Offer a dental stimulus, meaning give your patients an incentive to take interest in your office. Now this can be a lot of different things, but it needs to be something of value. Some examples include first visits or hygiene-related information. No matter what you decide, be sure to give your audience a reason as to why they should take part! This is a wonderful way to not only engage with your patients but to also help out your community. Especially during these uncertain times, your audience will be more willing to take action.
You need to time this just right. These ads should be running about a month before all the offices go back online. The key phrase will be: “When we are clear to get back to business as usual, we want you to come visit us. We will have two weeks where we extend this opportunity to everyone in [enter city name]”. Plan ahead and inform your patients of the latest updates as soon as you receive them. Your patients want to know what is going on and will appreciate you for letting them know in advance.
When targeting, there are important factors to keep in mind. First off, you want to target higher-income areas. Communities with larger incomes are more willing to spend their money on dental care. Secondly, you want to hit existing patients. Remind them of the services you have provided and encourage them to bring their family or have them recommend you to friends. Let them know that it’s for everyone! Lastly, you want to reach other office’s patients. Show potential patients that your practice is worth visiting!
A way to encourage your patients to make an appointment with your office is by revealing the scarcity of availability that you have. For example, you could use phrases such as, “Call in now and get your spot reserved” or “We only have about 100 openings during the week and it’s on a first-come, first-serve basis”. Please remember that you must provide your patients a specific date of when you want them to start coming in.
As the Market Continues to Change, We Need to Change With It!
There has never been a better time to capitalize on a shifting market than today. This is your opportunity! Become the leader that you have always wanted to be by taking these first steps. If you don’t, someone else will!