Thank you for joining us for today’s presentation!
What We Can Do
Avoid The Word Closed
You shouldn’t be using the word “Closed” anywhere in your posts, especially when there is no definitive time of return. If your patients have a need and you are “CLOSED DUE TO COVID-19”, you are going to be disappointed when you return and discover that some of your patients have taken their business elsewhere. Instead, use different phrases like: “ADJUSTED SCHEDULE”, “OPEN FOR EMERGENCY PATIENTS ONLY” or “CALL FOR EMERGENCIES.”
Answer Your Phones
One of the most important things that you can do right now is to maintain a good relationship with your patients, which you can achieve by answering your phones. Even if you aren’t seeing patients in the office, you should still be answering your phone as much as possible. Train your front desk to talk in a tone that is reassuring. If the person answering the phone sounds worried, then they won’t be able to help your patients. Your front desk can only give your patients reassurance if they receive it from you first!
24/7 Chat & TeleDentistry
If you have been watching updates from our Federal Government, you will hear the term “Telehealth” often. This is going to be vital for healthcare workers moving forward. Just like companies are going to be changed forever by this pandemic, we are going to see Telehealth explode. As of now, it is projected to grow into a $130 billion industry in the next five years. You should seriously be considering joining the trend and become familiar with the system now as it is going to become an integral part in healthcare from now on.
Post Every Day
You should be posting something on social media every day from within your office or within your home. We have encouraged you to do this on a regular basis, but now it is more crucial than ever. Why? It shows you are still in business and that you are available when your patients need you most. If you aren’t sure about what to post, here are some ideas:
- Post pictures or videos sending your well wishes & updates.
- Highlight how your team is dealing with their kids being out of school.
- Share what your favorite Netflix series is right now.
- Support local businesses.
Whatever you do, remember that your goal is to captivate your audience. Especially during this time, your audience will appreciate a little escape. NOW WOULD BE AN AMAZING TIME TO JUMP ON SOCIAL MEDIA IF YOU AREN’T ALREADY THERE.
Need help with ideas of what’s trending today? Visit us on Instagram!
Continue To Get Reviews
“Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.”
The average dental office loses almost half of their marketing leads on the phone. Now is the time to shrink that loss. What is most important to accomplish this? Accountability!
Dental Stimulus Plan
A stimulus package is needed in these tough times, but we can’t expect to receive a bailout for dentists. Because of this, we’ll need to do it ourselves. Most people are not as concerned with contracting the coronavirus, but more so how it is affecting their employment, their home buying/selling value, and their businesses. Now how is this affecting web traffic? It’s completely the opposite, everybody is at home! Web traffic has increased dramatically. With a 20% increase in overall web traffic, and your competition slowing down their marketing efforts, there has never been a better time to capitalize on a shifting market. How can you take advantage of this? By having a game plan.
Offer Flexible Hours
When it’s time for everyone to go back to normal life the last thing your patients will want to do is miss work for a dental appointment. Everyone should strongly consider implementing early, late and weekend hours.
In-House Membership Plan
Three rules to remember when creating and planning your in-house membership plan:
- Don’t over price.
- Don’t over complicate.
- Don’t oversell.
It can be hard to measure success, especially when we have so much data. Before we dive into likes, bounce rates, shares, new visitors versus recurring visitors, phone call count, etc. we should look at and know these numbers:
- Phone conversion for marketing patients by campaign
- Cost per lead by campaign
- Cost per acquisition by campaign
- ROI (ROI = Net Profit / Total Investment * 100) by campaign
- Long-term ROI vs Short-term ROI
Know the Difference Between Branding vs. Direct Marketing
As the Market Continues to Change, We Need to Change With It!
There has never been a better time to capitalize on a shifting market than today. This is your opportunity! Become the leader that you have always wanted to be by taking these first steps. If you don’t, someone else will!