If you have been watching updates from our Federal Government, you will hear the term “Telehealth” often. This is going to be vital for healthcare workers moving forward. Just like companies are going to be changed forever by this pandemic, we are going to see Telehealth explode. As of now, it is projected to grow into a $130 billion industry in the next five years. You should seriously be considering joining the trend and become familiar with the system now as it is going to become an integral part in healthcare from now on.
You should be posting something on social media every day from within your office or within your home. We have encouraged you to do this on a regular basis, but now it is more crucial than ever. Why? It shows you are still in business and that you are available when your patients need you most. If you aren’t sure about what to post, here are some ideas:
Whatever you do, remember that your goal is to captivate your audience. Especially during this time, your audience will appreciate a little escape. NOW WOULD BE AN AMAZING TIME TO JUMP ON SOCIAL MEDIA IF YOU AREN’T ALREADY THERE.
Need help with ideas of what’s trending today? Visit us on Instagram!
“Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.”
The average dental office loses almost half of their marketing leads on the phone. Now is the time to shrink that loss. What is most important to accomplish this? Accountability!
A stimulus package is needed in these tough times, but we can’t expect to receive a bailout for dentists. Because of this, we’ll need to do it ourselves. Most people are not as concerned with contracting the coronavirus, but more so how it is affecting their employment, their home buying/selling value, and their businesses. Now how is this affecting web traffic? It’s completely the opposite, everybody is at home! Web traffic has increased dramatically. With a 20% increase in overall web traffic, and your competition slowing down their marketing efforts, there has never been a better time to capitalize on a shifting market. How can you take advantage of this? By having a game plan.
When it’s time for everyone to go back to normal life the last thing your patients will want to do is miss work for a dental appointment. Everyone should strongly consider implementing early, late and weekend hours.
Three rules to remember when creating and planning your in-house membership plan:
It can be hard to measure success, especially when we have so much data. Before we dive into likes, bounce rates, shares, new visitors versus recurring visitors, phone call count, etc. we should look at and know these numbers: