Measure Success – How To Thrive In a Dental Recession

Measure Success

It can be hard to measure success, especially when we have so much data. Before we dive into likes, bounce rates, shares, new visitors versus recurring visitors, phone call count, etc. we should look at and know these numbers:

  1. Phone conversion for marketing patients by campaign
  2. Cost per lead by campaign
  3. Cost per acquisition by campaign
  4. ROI (ROI = Net Profit / Total Investment * 100) by campaign
  5. Long-term ROI vs Short-term ROI
Scroll to Top