Avoid The Word Closed – How To Thrive In a Dental Recession

Avoid The Word Closed

You shouldn’t be using the word “Closed” anywhere in your posts, especially when there is no definitive time of return. If your patients have a need and you are “CLOSED DUE TO COVID-19”, you are going to be disappointed when you return and discover that some of your patients have taken their business elsewhere. Instead, use different phrases like: “ADJUSTED SCHEDULE”, “OPEN FOR EMERGENCY PATIENTS ONLY” or “CALL FOR EMERGENCIES.”

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