What We Can Do Today

The average dental office loses almost half of their marketing leads on the phone. Now is the time to shrink that loss. What is most important to accomplish this? Accountability!

You should be posting something on social media every day from within your office or within your home. We have encouraged you to do this on a regular basis, but now it is more crucial than ever. Why? It shows you are still in business and that you are available when your patients need you most. If you aren’t sure about what to post, here are some ideas:

1. Post pictures or videos sending your well wishes & updates.
2. Highlight how your team is dealing with their kids being out of school.
3. Share what your favorite Netflix series is right now.
4. Support local businesses.

Whatever you do, remember that your goal is to captivate your audience. Especially during this time, your audience will appreciate a little escape. NOW WOULD BE AN AMAZING TIME TO JUMP ON SOCIAL MEDIA IF YOU AREN’T ALREADY THERE.

Need help with ideas of what’s trending today? Visit us on Instagram!

If you have been watching updates from our Federal Government, you will hear the term “Telehealth” often. This is going to be vital for healthcare workers moving forward. Just like companies are going to be changed forever by this pandemic, we are going to see Telehealth explode. As of now, it is projected to grow into a $130 billion industry in the next five years. You should seriously be considering joining the trend and become familiar with the system now as it is going to become an integral part in healthcare from now on.

One of the most important things that you can do right now is to maintain a good relationship with your patients, which you can achieve by answering your phones. Even if you aren’t seeing patients in the office, you should still be answering your phone as much as possible. Train your front desk to talk in a tone that is reassuring. If the person answering the phone sounds worried, then they won’t be able to help your patients. Your front desk can only give your patients reassurance if they receive it from you first!

You shouldn’t be using the word “Closed” anywhere in your posts, especially when there is no definitive time of return. If your patients have a need and you are “CLOSED DUE TO COVID-19”, you are going to be disappointed when you return and discover that some of your patients have taken their business elsewhere. Instead, use different phrases like: “ADJUSTED SCHEDULE”, “OPEN FOR EMERGENCY PATIENTS ONLY” or “CALL FOR EMERGENCIES.”